How Single FSBO Sites™ Work as a Marketing Tool
Use SinglePropertySites to Build relationships with FSBOs
- It’s a genuine way for you to help FSBOs.
- It's a way for you to work collaboratively with the FSBO to help them market their home.
- Single FSBO Sites give you an approach to build a relationship so that you are the main choice when they decide to use a professional.
Here's how it all works for Priscilla, our fictitious Realtor....
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Ok, so Priscilla Edwards is a local Real Estate Agent and she knows Mr George Washington is a local resident who decided to do a For Sale by Owner (FSBO)of his home, 12a High Street. She wants to create a business relationship with Mr Washington to let him know about her services. But she will do this by offering this FSBO genuine help and assistance by providing him with a Single Property Site to help him market his home. First, Priscilla takes some photos of the house and then returns to her office. She logs in to her SinglePropertySites account and rapidly creates a new website for this FSBO property. Once created, she uses the FSBO Options to transform it into a Single FSBO site. |
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Now armed with a genuine offer of help, she knocks on the door of the FSBO and offers him her marketing assistance in the form of a Single FSBO site - complimentary of course! Priscilla explains to Mr Washington how a sign rider with their Street Address domain name displayed on it will help connect buyers to his property details online. (Of course, she could charge for this service, or provide it complimentary. ) |
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Mr Washington really welcomed the offer of assistance, so Priscilla used the FREE-VIEW option in her Single Property Sites account to send him a preview link to the draft offline site she had created, which allows Mr Washington to preview her handiwork so far. The site looks as if SHE created it - it does not refer to Single Property Sites Inc. Also, all her branding and mention of her brokerage have been removed. |
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Now that he has agreed and accepted her offer of help, this is giving Priscilla many opportunities to meet him again and take photos of the interior to complete the set up of his FSBO web site. Mr Washington is calling and emailing Priscilla every few days with new details for his home's web site. He is learning to like and trust her marketing skills. |
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George gave Priscilla a CD ROM with 15 high-resolution photos on it
(all over 3MB file size!). Single Property Sites makes it fast and easy for priscilla to do all these things. Priscilla updates the Single FSBO Site and makes it ACTIVE |
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The FSBO's new single property site is now live and he feels great about the support and help Priscilla has given him. She established her credibility and built a relationship with the FSBO in a non-threatening way. |
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When our FSBO, Mr Washington, decides to sell using a professional, Priscilla will have positioned herself as the natural choice. See the Single FSBO Site she built here:
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Single FSBO Sites are a standard optional feature of all Single Property Sites. There is no extra charge for setting up a FSBO site. |
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